Kali Scents - Perfume Brand

Kali Scents - Luxury Fragrance Brand

Kali Scents is a fictional perfume brand struggling to make sales on their existing website. According to the brief, visitors were leaving their site quickly without making a purchase, and as a result, they were experiencing high bounce rates up to 60% and low conversions up to 2% of visitors. Therefore, they needed to revamp their existing website in order to fix the problem.

I first started by figuring out the possible UX problems users were facing on the site - unclear CTAs, cognitive load, difficulty finding products and an underwhelming aesthetics. From there, I went on to redesign the website, particularly focusing on the following pages - Homepage, Product Category page, and Product Details page, as these pages are responsible for influencing visitors into making a purchase. For each of the pages, I prioritized UX solutions like: the use of high-quality images that strike emotions and keep users engaged, clear and prominent CTAs and navigations that encourages users to explore the website, clean aesthetics and organized sections to reduce cognitive load.

These proposed solutions are expected to provide a better user experience for visitors, and encourage visitors to explore, find products seamlessly and eventually make their first purchase. They are expected to increase retention and reduce high bounce rates from 60% to 20%, and increase conversion from 2% to 10%.

Kali Scents Website Full View 

Home Page

Product Category Page

Product Details Page 

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