Wyn & Willow - Linen Fashion Brand Website

Wyn & Willow - A Linen Fashion Brand 

Wyn & Willow is a fictional slow fashion brand creating high-end, small-batch linen pieces for women.

For this project, I was tasked with designing a website that felt just like the brand - soft, editorial, and highly functional. The website also needed to communicate the brand's story clearly, create emotional connection with site visitors, showcase outfits properly, and provide a seamless shopping experience on both desktop and mobile views, in order to avoid cart abandonment, high bounce rates and low conversions.

Built on Squarespace, I focused on building a lookbook-style layout that still supported shopping, and prioritized UX solutions like: 

- The use of high-quality images (lifestyle images, and close-up shots for texture feel and editorial style), to subtly influence visitors to make a purchase 

- Clear product descriptions and details (sizing, outfit colors, etc), to avoid cart abandonment and increase conversion

- Image-led storytelling, to build intimacy and keep users engaged from the beginning of the site to the final purchase

- Optimized images and copy, for site accessibility and search engine ranking 

- Clear and prominent CTAs and navigations, to encourage visitors to explore the site all the way through to the final purchase, and

- Clean aesthetics with the right use of white space, and organized sections to reduce cognitive load.

Optimized for both mobile and desktop views, these proposed UX solutions are expected to enhance the overall experience of Wyn & Willow's website, and increase conversion and search engine ranking by at least 10%. 

Wyn & Willow's Website Experience - Desktop View 

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Wyn & Willow's Website Experience - Mobile View

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Full View of Home Page 

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Need a web designer for your project? Happy to chat with you here: janeagubor@gmail.com