Lilian Cioldin: Brand Identity & Visual System
Lygia Andrade
Lilian Cioldin
A serene brand identity and visual system created for a wellness practice centered on calm, healing, and emotional depth.
Visual Direction
The identity brings together warm neutrals, sage greens, elegant serif typography, and organic visual cues. Each element was selected to create a grounded, feminine presence that feels quiet, refined, and emotionally open.
A System for Restoration
Botanical elements, soft textures, and warm earth tones shape a visual language that moves the conversation away from overwhelm and toward restoration. The system is designed to feel close to nature while leaving room for introspection and inner transformation.
Lilian Cioldin visual system
Lilian Cioldin brand identity details
Outcome
The result is a cohesive visual foundation for a wellness brand, with a distinct atmosphere that can carry through its website, communications, and future touchpoints.
Lilian Cioldin brand identity
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Posted Aug 13, 2026
An earthy, feminine wellness brand identity built around calm, restoration, and emotional depth.
