Welcome Emails That Sell
Isabella Guran
Welcome Emails That Sell
The welcome email is the most opened email your brand will ever send. It's the first real conversation with a new subscriber, and the moment most likely to turn them into a customer.
Yet most brands send a plain "Thanks for subscribing" and lose them right there.
I design welcome emails that feel like your brand, deliver the offer clearly and give new subscribers one easy reason to buy, book or visit today.
Here are eleven, for eleven very different brands.
Isabella on Sunday | My own newsletter
Issue 00 of my weekly letter. Editorial type, halftone portraits and three clear next steps: read, browse, work with me.
kaolí | Natural nail polish
Letter no. 00 from a slow beauty brand. Four shades named after four landscapes, a calm offer box and a peek at the clay wax sealed packaging.
Little Sip | Café
"Welcome in." A free drink coupon styled like a counter ticket and the three menu favourites, each with a tiny model on the cup.
OAT&LATTE | Activewear
A cosy welcome named after a coffee order. Butter yellow and espresso, a first order offer and the full Oat Latte set below.
Powder Rose | Fashion boutique
A romantic welcome to the Rose Club. Soft blue and pink, an elegant serif and two lifestyle frames from 9am cappuccino to 8pm hugs.
Spotted | Fashion & accessories
"Welcome to the herd." Loud condensed type, a black offer card and three hero products to shop the look straight away.
The Crumb Co. | Bakery café
"Grab a crumb." Electric purple, a free treat on the house and a five stamp loyalty card that keeps customers coming back.
The Gilded Lens | Optical boutique, London
A refined welcome for a bespoke optician. Navy and gold, a first examination offer and a "Book an appointment" button that turns subscribers into bookings.
The Relic Room | Vintage store
"Welcome to the room." First dibs on weekly finds, an offer plus a free sticker, and the shop address and opening hours for local visits.
TOST | Taco brand
"Welcome to the box." A bold offer card, a three step "What happens next" section and links to the app and Instagram.
y.o. | Coffee capsules
"The Daily Dose." Moody blue product shots, a first box offer and three blends to choose from: Soft, Classic, Bold.
What's included
Every welcome email I design includes:
A subject line and preview text that get it opened
A personal greeting with first name personalisation
Copy written in your brand voice
A highlighted welcome offer with a code
One clear call to action: shop, book, visit or download
A product or brand preview to keep them browsing
AI generated imagery styled to your brand, or your own photos
A layout ready for Klaviyo, Mailchimp, Shopify Email or Others
You choose the delivery format that fits your team:
Adobe Illustrator (.ai) files with editable text and embedded images, ready to export
HTML code, ready to import into Klaviyo, Mailchimp or your email platform
PNG and PDF for quick approval and previews
Reusable campaign templates and monthly retainers available.
Who this is for
Fashion, beauty, food, coffee, retail and local service brands who want new subscribers to become paying customers.
See the signup pages that lead into these emails: Signups That Sell
Want a welcome email like these for your brand?
LET US CONNECT
Isabella Digital Hub | AI powered creative direction for fashion, beauty, product and lifestyle brands.
All rights reserved.
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Posted Oct 6, 2026
Designed and coded branded welcome emails to convert new subscribers into customers.Delivered as coded HTML, ready to send, plus PNG previews
