Messaging & Decision Moment Alignment (Example Case Study) by Anita LarsenMessaging & Decision Moment Alignment (Example Case Study) by Anita Larsen

Messaging & Decision Moment Alignment (Example Case Study)

Anita Larsen

Completed work

Brand Strategist

Marketing Strategist

Copy Strategist

Google Apps

Miro

Notion

Professional Services

Like this project

Completed work

Posted Nov 7, 2025

Reviewed client's ICP and buyer's journey to identify where messaging was misaligned. The shift came from understanding the decision moment, not new wording.

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Views

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Messaging & Decision Moment Alignment (Example Case Study)

Anita Larsen

Completed work

Brand Strategist

Marketing Strategist

Copy Strategist

Google Apps

Miro

Notion

Professional Services

Like this project

Completed work

Posted Nov 7, 2025

Reviewed client's ICP and buyer's journey to identify where messaging was misaligned. The shift came from understanding the decision moment, not new wording.

Likes

Views