DR. DRE: THE CHRONIC MASTERS

To celebrate the 30th anniversary of The Chronic album, we collaborated with Dr. Dre and Interscope to launch The Chronic Masters – a slow-burn series of limited-edition releases honoring the timeless legacy of this classic.

From concept to completion, I creative directed the project and was responsible for the execution of campaign photography, 3D visual promo spots, micro-site development, product prototyping, manufacturing, merchant processing, order fulfillment, customer service, social media marketing, PR, and product authentication.