REFIK ANADOL | HENNESSY
Jeremy Deputat
Through technology, media artist Refik Anadol reveals the inner emotion behind the Hennessy V.S.O.P cognac. This ground-breaking encounter of two masteries for a Limited Edition is a celebration of human sensorial experience in the age of AI.
Combining tradition and technology, the creation of the Hennessy V.S.O.P cognac decanter encouraged the encounter between the Hennessy Tasting Committee and the artist Refik Anadol, so as to shed light on the Maison’s essence, true beauty and savoir-faire.
“This Limited Edition of Hennessy V.S.O.P uses actual, true data from the Tasting Committee, collected in a setting where we could see what they were doing. AI brings out each member’s inner voice, the one that defines taste and yields rich data, and then makes the emotions of the process visible.”
I worked closely on-set with Refik and the Hennessy team to capture set stills, publicity portraits and beauty shots of the bottle.
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Posted Mar 13, 2025
Through technology, artist Refik Anadol reveals the inner emotion behind the Hennessy through a celebration of human sensorial experience in the age of AI.
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