READ FULL CASE STUDY: https://cleverquokka.com/case-studies/kariboatnercoaching

Kari Boatner Coaching helps midlife women who are ready to make real changes in their lives. For this project, we split her corporate services from her personal coaching work so each could stand on its own. This website is all about the personal coaching side. It's deeply personal to Kari and truly reflects who she is. Every element was chosen to show her authentic personality and approach. The result feels less like a typical business website and more like sitting down for coffee with Kari herself.

Figma

SquareSpace

Wireframing and Sitemapping

Brand Identity/ Strategy

Mobile Responsiveness/Optimization

Search Engine Optimization (SEO)

Conversion Rate Optimization (CRO)

UX/UI Optimization

Web Design/Development

Third-Party Integrations

The colors are all about autumn (or fall) because it's Kari's favorite season. Deep teals, warm creams and earthy browns create a cozy feeling throughout the site. These colors remind you of fall when everything changes and transforms. That mirrors exactly what Kari does with her clients. The palette is warm and welcoming while still looking professional.

Here's what really sets this website apart: every single word is Kari's. Her vocabulary, her tone, her way of talking. We didn't use AI to write or polish anything. What you read on the site is exactly how Kari would say it to you in person. This creates instant trust. People know exactly who they're talking to before they ever book a call.

The photography throughout the site leans into that fall feeling. Warm golden light, natural outdoor settings and cozy moments capture the essence of autumn/fall. The images feel personal and real. They reinforce the seasonal theme while showing Kari in her element. Every photo was chosen to match that comfortable, transformative autumn energy that defines her coaching approach.