We partnered with Matchday.com to define and elevate a next-generation fan experience — shaping the strategy, visual system, and mobile interface for a platform that lives at the intersection of sport, community, and digital identity. Through a structured design approach, we refined Matchday’s voice and visuals, and translated them into a cohesive mobile experience that feels effortless, expressive, and future-ready.

Before pixels and screens, there’s strategy. We kicked off Matchday’s revamp by defining a versatile visual foundation rooted in clarity and emotion. The pitch deck crystallized user goals, product positioning, and the visual compass that would guide every subsequent touchpoint.

With strategy locked in, we sculpted a flexible set of graphic elements — from dynamic shapes to expressive textures — that bring personality to Matchday’s world. These building blocks enhance recognition and give the brand room to breathe across contexts.

Our goal was to create an experience that feels intuitive and energetic — blending sport-centric dynamics with modern interaction patterns to keep users engaged, informed, and moving within the app with ease.

The project spanned brand direction, graphic systems, UI design, and future-facing product elements, all built to support clarity, engagement, and scalability as the platform grows.

The result is a cohesive visual and interaction system that feels dynamic, intuitive, and distinctly Matchday — designed to evolve alongside the product and its community.

• Strategy & visual direction

• Graphic elements

• Mobile UI

• Brand applications

• NFT tokens