CASE STUDY Fangio Habana needed a

CASE STUDY

Fangio Habana needed a series of promotional materials capable of conveying the essence of its culinary and hospitality concept, inspired by 1950s Cuba. The challenge was to develop a cohesive visual identity for posters, social media, and physical media, capturing the elegance and cultural appeal of one of Havana’s most iconic eras.

The creative proposal was based on reinterpreting the visual imagery of 1950s tropical luxury, drawing inspiration from brands such as SelvaRey Rum and combining them with the restaurant’s own values. Through retro-vintage graphic elements, warm colors, and a visual direction inspired by the glamour of the era, a consistent and recognizable promotional system was created.

The result was a collection of pieces that reinforced the brand’s positioning and successfully conveyed the exclusive, nostalgic, and sophisticated atmosphere that characterizes the Fangio Habana experience.

PROJECT SUMMARY

Design of posters, social media content, and promotional materials for Fangio Habana, inspired by vintage tropical aesthetics and the luxury of 1950s Havana.