Young Indians
Parthasarathy G
Brand Designer
Logo Designer
Creative Design
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
This logo takes a bold and dynamic approach, similar to the branding principles seen in Under Armour, emphasising strength, innovation, and a youthful edge. Here's the breakdown:
Hexagonal Emblem:
Like Under Armour's iconic "UA" symbol, the hexagon creates a strong, recognisable shape.
The internal design, possibly representing "Yi," is clean and geometric, evoking a sense of movement and unity, aligning with the active and innovative spirit of the brand.
Typography:
The bold, sans-serif font mirrors Under Armour’s use of confident and straightforward lettering.
It conveys power and durability, resonating with an audience that values performance and resilience.
Color Palette:
The neon yellow-green background is energetic and modern, aligning with the high-visibility aesthetic often used by athletic and lifestyle brands.
The black contrasts sharply, ensuring the logo is eye-catching and impactful, even from a distance.
Youthful Energy Meets Performance:
The design captures a spirit of youth and dynamism, much like Under Armour’s focus on empowering athletes to push boundaries.
It suggests an organisation that values innovation, strength, and forward momentum.
This logo would resonate well in spaces that cater to active, bold, and ambitious individuals, much like the ethos of Under Armour's branding.
