Turning a Shampoo Brand Into

Turning a Shampoo Brand Into a Visual Experience ✦

I wanted to create a shampoo brand design that felt like more than a product advertisement.

The goal was to build a visual system where product, typography, imagery, shapes, and brand storytelling work together to create a premium hair-care identity.

For LUMERA HAIR, I combined editorial typography, botanical elements, flowing hair imagery, product-focused composition, layered graphic shapes, and subtle information details to create a design that feels modern, luxurious, and intentional.

Instead of relying on a conventional layout, I explored how two different visual stories could exist within one composition while still feeling like one cohesive brand experience.

The result is a beauty-focused graphic direction designed to communicate:

Nourishment. Care. Shine. Confidence.

This project is a study in how strong art direction can turn a simple shampoo advertisement into a memorable visual identity.

#GraphicDesign #BrandDesign #PackagingDesign #BeautyBrand #ShampooBrand #ArtDirection #EditorialDesign #BrandIdentity #CreativeDesign #Contra