25K likes, 1,553 comments - instagramforbusiness on September 28, 2022: ”@urbandessertlab has racked up millions of views on their reels by showing off treats that taste as good as they look. 🍦🌈😋✨Here, Makenna Chester, founder of @hipcitysocialagency gives us the scoop on 3 simple reel ideas you can use for your own shop.”.
I led strategy for tutorials on creating reels for discovery, engagement and growth. This tutorial featured Urban Dessert Lab, a small biz successful at reels.