Optimizing Website Copy for Pot Plant
Chloe Obico
The Problem
After garnering nationwide attention from features in the New York Times, Newsweek, Vice, and more, Pot Plant wanted to rework their website copy to capitalize on the increased top-of-funnel interest and convert customers.
My Solution
Tell a more personal “About Us” story.
Optimize homepage and product pages for SEO.
Improve product language to more effectively convey that the plants are artificial.
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Posted Nov 5, 2024
Wrote SEO-optimized and brand storytelling copy to capitalize on Pot Plant's recent PR hits in the New York Times, Vice, and more.
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