Osklen Digital Flagship by Aparelho StudioOsklen Digital Flagship by Aparelho Studio

Osklen Digital Flagship

Aparelho Studio

Aparelho Studio

Osklen Digital Flagship - Live Site

Osklen, Brazil’s largest luxury fashion brand, partnered with us to rethink its digital flagship. Grounded in the brand’s ethos and three decades of cultural relevance, yet oriented firmly toward what comes next, the project translated its point of view into a next-generation e-commerce experience—precise, fluid, and consistent across all devices—setting a new benchmark for online fashion retail in the Americas while delivering measurable gains in conversion and sales volume.
Within just two months of launch, Osklen saw conversion rates increase by over 120%. With more than 10,000 SKUs and hundreds of millions in annual revenue, the brand is now on track to achieve in roughly two and a half years what was originally planned for five: quadrupling its online sales.

Credits

Aparelho: Felipe Nogueira, Guilherme Junqueira, Giovanna Bins, Renata Sá, Felipe Barbosa, Pedro Soares
Osklen: Oskar Metsavaht, Christian Kós, Juliana Taboaço, Vitinho, Felipe, Pedro, Juliana Suassuna,

Press & Awards

Latin American Design Awards | Gold, Digital. 2025
Awwwards | Site of the Day
The Brand Identity | Feature, 2025
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Posted Jun 12, 2026

Redesigned Osklen's digital flagship to boost e-commerce success.

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Osklen