✨ Client Background:

Sharpen your studies is a student education business that provides students with revision tips, teaches them effective study techniques and helps them perform in their exams. They offer a number of courses and digital products.

✨ Project Scope:

The project involved coming up with a welcome sequence to nurture potential customers that join the email list, as well as a sales campaign to be used to generate some revenue for the business.

✨The Process:

1. Performed in-depth research on the target audience - finding out every pain point.

2. Took stock of available assets - Video sales letters, lead magnets etc.

3. Came up with effective campaigns making use of available assets.