TIME — Longevity Systems Ecommerce Site

TIME is a biotech-adjacent longevity brand focused on delivering premium peptide-based products and structured health systems. The goal was to translate a complex, science-heavy offering into a clear, high-conversion ecommerce experience while maintaining a premium, authoritative brand presence.

Peptides are potent. They're also deeply misunderstood by most buyers

The brand needed to educate, build authority, and convert — all at once

Two buyer types: goal-driven newcomers and advanced users who know exactly what they want

Hard technical constraints: Framer + Frameship + Shopify Integration

Most brands in this space either oversimplify or overwhelm. TIME needed to do neither.

The site was built around outcomes, not products. Each page has a job — the Home sets the brand, the Science page builds trust, the Systems page converts. Users arrive with context, not confusion.

Visually tight, editorially spaced, never clinical. Framer on the front, Shopify on the back. custom frontend logic where Shopify fell short. Built to scale.

System-based product architecture

Timeline-inspired homepage with modular storytelling

High-conversion product detail pages

Bundle-first pricing strategy

Scalable ecommerce setup (Framer + Shopify)

Clean, editorial UI aligned with biotech positioning

Transformed a complex biotech offering into a clear, intuitive buying experience

Positioned TIME as a premium, authority-driven longevity brand

Created a foundation for higher AOV through protocol bundles

Delivered a scalable system ready for future growth and product expansion

My Role Information architecture · UI/UX design · Framer development · Shopify integration

Framer (frontend)

Shopify (backend)

Frameship (integration layer)