Pagoda

Pagoda is a Vietnam travel platform built for the modern explorer. I developed their brand identity and Framer website from the ground up, creating an immersive digital experience that reflects the richness and diversity of Vietnamese culture.

The logo draws inspiration from the Temple of Literature, Vietnam’s first university founded in 1070, as well as the moon gates found in the Imperial City of Huế, the cultural and historical heart of the country. Moon gates are circular doorways that symbolize transition and new journeys, making them a fitting symbol for a company that helps people discover Vietnam.