Amazon Wholesale Project by Ameer Hamza

Amazon Wholesale Project

Ameer Hamza

eCommerce Manager

Canva

Helium10

Jungle Scout

Increasing Product Sales Through Optimization and Supplier Management

Client Objective: The client, an established Amazon seller, was looking to scale their business by increasing product visibility, optimizing listings, and enhancing relationships with suppliers to improve inventory flow and pricing.

Project Scope:

Perform in-depth market and product research to identify new, profitable wholesale items.

Optimize existing product listings to improve visibility and conversion rates.

Establish better communication and negotiation terms with suppliers for better pricing and faster restocking.

Streamline inventory management processes to reduce stockouts and overstocking issues.

Deliverables:

Product Research Report:

Delivered a comprehensive research report identifying 15 profitable, in-demand products with high sales potential. This included competitor analysis, supplier contacts, pricing, and sales forecasts.

Sourced reliable wholesalers and manufacturers to ensure consistent supply and favorable terms.

Optimized Product Listings:

Created SEO-optimized product titles, descriptions, and backend keywords for 10 products to enhance search ranking on Amazon.

Improved product images and enhanced brand content (A+ content) for better customer engagement and conversion rates.

Included keyword-driven bullet points and compelling product features to highlight unique selling points (USPs).

Supplier Management Plan:

Developed a comprehensive supplier communication plan, improving negotiations with suppliers for bulk discounts, reduced shipping costs, and faster delivery times.

Drafted a supplier scorecard to evaluate their performance in terms of pricing, quality, and reliability.

Inventory and Sales Management Plan:

Implemented an automated inventory tracking system, allowing real-time inventory updates to prevent stockouts or overstock situations.

Set up reorder points and safety stock levels to ensure smooth inventory flow.

Created a monthly sales and inventory report to track product performance, adjust stock levels, and identify trends in sales.

Analytics and Performance Reporting:

Provided ongoing analytics on product performance, tracking improvements in sales, rankings, and customer reviews.

Monitored conversion rates and adjusted listing strategies based on performance data and customer feedback.

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