10-6 Pizza

10-6 Pizza Brand Guideline

The brand has a name. Now it has a language.

10-6 Pizza is built for the people on the opposite schedule — the night shift workers, the late-night creatives, the ones awake while the rest of the world sleeps.

Every decision made in this identity is an extension of that: a moon-and-slice mark that avoids every pizza cliché, a palette pulled from the feeling of 3AM, and a single typeface that holds its own from a pizza box to a screen in the dark.

This is what it looks like when a brand knows exactly who it's for.

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Brand Identity: 10-6 Pizza Typeface: Red Rose Colors: Burnt Orange · Raisin Black · Dark Taupe