Brand Identity Development for Bonvoy Travel Agency

Bonvoy Travel Agency is where the excitement of exploration meets the pragmatism of planning. Dedicated to curating unique, unforgettable experiences for travellers worldwide. With a commitment to excellence, personalised service, and a passion for exploration, Bonvoy has established itself as a trusted partner for all your travel needs.

I was tasked with developing a brand identity for this brand that captured the essence of its offerings to drive increased sales and overall business revenue.

In the modern realm of design, evoking emotion and constructing narratives is paramount, creating an identity that conveys the brand's core value and attributes makes it more functional.  Bonvoy, in the spirit of excitement, realism, modernity and adventure, letter “B”  was used as the logo mark, and was crafted in the embodiment of uniqueness, expressing the excitement and reality the consumer feels while exploring the world. Believed that uniqueness is the key to remembering, so the shape and composition were made dynamic.

Capturing the essence of travel in a single visual identity where the stability of planning met the freshness of discovery Royal blue & Pear color were used.

Thank You :)

You're struggling to attract investors because your brand doesn't look professional.

You're looking for an identity that you don't have to update for decades to come

Your business is doing well, and you feel it's time to look good as well

You're tired of DIYing and want professional help