Sarah came to me as an experienced yoga teacher, mentor, and coach, ready to let go of the DIY website she’d had for years. Her work is transformational, profound, and very personal, and she was ready to position herself in a more refined, aligned way in order to showcase the true depth and impact of what she offers.

Our aim was to create a brand for old souls: one that evokes a sense of poetry and mysticism, communicates the depth of her process, and offers glimpses of the vibrant life ahead for her clients. We incorporated vision board-style collages, imagery with a subtle touch of the mystical, and gradients to represent the smooth, fluid transitions she helps her clients through. All the visual elements – photography, typography, illustrations, and gradients – come together to make a brand that is evocative, intriguing, and downright gorgeous.