For Chloe, an Austin-based photographer known for her eclectic cowgirl spirit and warm, genuine approach, I developed a distinctive brand identity and custom website that capture both her funky personality and her professional craft.

The brand includes a memorable logo, a palette inspired by the Texas landscape, and a visual system that balances rustic charm with modern sophistication.

The final result is a cohesive identity and user-friendly online experience that help Chloe showcase her work, connect authentically with clients, and stand out in Austin’s vibrant photography scene.

We wanted her photography to take center stage, so I designed a clean, elegant website that puts her stunning images front and center while weaving in touches of her bold, spirited style through color, typography, and subtle graphic elements.