I don't start with design.

I don't start with design.

I start with questions.

Every project I take on begins the same way, and it's not in Framer.

Before I open a design tool, I want to know:

Who's actually going to land on this site? What are they unsure about before they contact you? What do you want them to do once they're there?

Sounds obvious. But most sites I look at skip it. They tell you what the company does, and never get around to why you'd pick them over the other five tabs you have open.

So the order I work in is:

Figure out who we're talking to and what they need to hear

Decide what goes first on the page, what goes second, and what gets cut

Map out the sections and pages, still no visuals

Then design it, type, colour, spacing, the whole feel

Then build it in Framer and get it fast and findable

Design comes fourth on purpose. If the thinking behind it is solid, design makes it feel trustworthy and easy to act on. If it isn't, you just end up with a nice-looking site that doesn't do anything.

The upside is the build goes quick. By the time I'm designing, there's nothing left to argue about.

If you're planning a site and haven't worked out the first two steps yet, that's the bit I'd want to start with.