B2B Marketing Analytics Dashboard —

B2B Marketing Analytics Dashboard — Multi-Touch Attribution & Cohort Analysis

Built an end-to-end marketing analytics dashboard using Python and Streamlit. Features 5 attribution models, conversion funnel drop-off analysis, weekly cohort retention heatmap across 8 cohorts × 13 weeks, and a campaign ROI scorecard. Designed to help marketing teams identify which channels drive real revenue — not just clicks.