CHANGE THE NARRATIVE! Our group championed a culture of innovation within the team, fostering creativity, experimentation, and continuous improvement that contributed to the success at the pitch competition. Managed the product lifecycle, lead the ideation, conceptualization, and development of an innovative solution that leveraged emerging technologies to address the needs of Rocky Mount, NC rising youth related gun violence. We had the chance to share our concept and discuss between stakeholders to gather feedback, prioritize features, and ensure alignment with business objectives. Analyzed market trends and competitive landscape to identify opportunities for differentiation and growth.