Modern Funder helps operators become deliberate philanthropists.
“As a brand, Modern Funder describes how my clients will feel and act through their work with me.”
That’s what Patrick, founder of Modern Funder, told us, and it became the brief behind everything we built. Not a brand that announces itself. A brand you feel in the work: clear, rigorous, and without the bureaucracy.
Modern Funder grew out of four years of running programs for large foundations at Laurel, still the company behind it. Patrick took the practices established funders rely on and made them work for philanthropists in the making: founders and operators moving from running a company to running a philanthropy.
He didn’t want corporate. He didn’t want institutional. He wanted the rigor of his frameworks to show up in the brand itself, so we built the identity around his process: six phases, Discovery through Operate, each with its own color and icon. The logo, the grid, the guidelines, and the site all play by the same rules.
Client: Modern Funder
Brand & Visual Identity: Numinous Agency
Website: Artem
Industry: Philanthropy Advisory
Scope: Complete brand identity system • Web Design