Being The Ivory’s first appearance at the prestigious New York Bridal Fashion Week, I was involved in the content planning as well as the scheduling of shows to attend. In the weeks leading up to the trip, I was in contact with the various designer houses to book our show appointments. In order to optimise visits to the highest number of shows in the limited time we had, I decided to group the shows according to location, and took into consideration the showtimes, intervals, and meal times. I also saved references for content to garner excitement and increase interest in our brand.

As this was The Ivory’s first NYBFW, we wanted to create more publicity around this trip to position ourselves as being at the forefront of bridal fashion, and shorten the distance between our audience and the international designers we represent. To achieve this, we set the following deliverables:

1 X Carousel Post

1 X IGS to summarise each day

1 X Trend Spotting IGS

Interactive trend report recapping the shows at fashion week to present ourselves as current and up to date, simultaneously seeing our audience response to specific trends for future brand acquisitions 

2 X IG Reels

Our first reel would be a short compilation of our trip, showcasing some of the best moments to the tune of Frank Ocean’s song ‘Pink + White’. This would act as an encapsulation of the city and our experience, as well as a sneak peek of the event.

The second reel would be a summary of the trend report, compiling clips from fashion week that demonstrated each trend.