SOLARIOS - Brand Identity & UX Website Design

Naming, Logo design, Social Media, Website design

Creating sustainable and energy-efficient buildings.

Solarios is an architectural and construction company that specializes in creating sustainable and energy-efficient buildings. We believe that architecture should not only be beautiful but also have a positive impact on the environment.

Founded by a team of passionate architects and engineers, Solarios is committed to using cutting-edge technology and innovative design techniques to create both functional and environmentally friendly buildings We work closely with our clients to understand their needs and create customized solutions that meet their specific requirements. Our team has a wealth of experience in designing and building a wide range of projects, including residential, commercial, and industrial buildings. We have a proven track record of delivering projects on time and within budget, and our clients are always impressed with our high-quality work.

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Solarios has a unique approach to their colour palette. We believe that color plays a crucial role in creating a harmonious and cohesive environment, and we use it strategically to enhance the overall aesthetic and functionality of a space.

One of the key elements of Solarios' color palette is the use of earthy and warm tones. We often incorporate shades of yellow, beige, and green into their designs, which helps to create a sense of warmth and sustainability.

Solarios also pays special attention to the use of light in their designs. We understand that the way light interacts with color can greatly impact the overall atmosphere of a space. We often use strategically placed windows and skylights to bring natural light into a space, which helps to enhance the colors used in the design.

Overall, Solarios' choice of color is carefully thought out and executed to create a cohesive and visually pleasing environment. We use a combination of natural tones and bold colors to create a dynamic and harmonious atmosphere that is both functional and aesthetically pleasing.

"Well, let’s first dive into the set of people we are creating this for"

Homeowners: Individuals or families looking to build or renovate their homes with a focus on energy efficiency and sustainable practices. They seek information on energy-saving technologies, eco-friendly materials, and financial incentives to make informed decisions about their homes.

Architects and Designers: Professionals in the architecture and design industry who are interested in incorporating energy-efficient principles into their projects. They need access to resources, case studies, and design guidelines to integrate sustainable practices effectively.

Builders and Contractors: Construction companies and contractors seeking guidance on energy-efficient construction techniques, materials, and technologies. They require practical insights and resources to implement sustainable building practices and meet energy efficiency standards.

Commercial Property Owners and Developers: Owners and developers of commercial properties, such as office buildings, shopping centers, and hotels, who want to optimize energy consumption and reduce operating costs. They seek solutions to improve energy efficiency, enhance tenant comfort, and showcase their commitment to sustainability.

Government Agencies and Organizations: Public institutions, government bodies, and organizations focused on sustainability and energy conservation. They require information, case studies, and tools to develop and enforce energy-efficient building codes, regulations, and incentives.

General Public: Individuals who are interested in sustainable living, environmental consciousness, and energy-saving practices. They seek educational resources, tips, and guidance on how to make their homes more energy-efficient and environmentally friendly.

"Now we move to what we want to achieve based on our research"

- Assess user needs and preferences - Explore user awareness and knowledge - Identify barriers and challenges - Evaluate user experience with existing resources - Gather User Feedback and Insights - Investigate Industry Standards and Regulations - Analyze Competitor Landscape - Explore Emerging Trends and Technologies - Test and Iterate - Measure Impact and Success Metrics

By addressing these research objectives, I believe I will be able to gain valuable insights into user needs, preferences, challenges, and expectations, allowing me to develop a tailored and impactful digital platform for energy-efficient buildings.

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For a successful User experience and as a User experience designer, I conducted a survey via Google form to understand the problem, About 30 participants filled the survey and I was able to interview 6 via google meet and here the interview questions I asked:

- Please briefly describe your familiarity with energy-efficient building practices and sustainability concepts.

- Have you ever considered implementing energy-efficient measures in your home or building projects? If yes, please elaborate on the specific measures you have considered or implemented.

- What are the main factors that influence your decision to adopt energy-efficient building practices? (e.g., cost savings, environmental impact, government incentives, personal values, etc.)

- What are the key challenges or barriers you have encountered in implementing energy-efficient measures? Please explain.

- Which resources or platforms do you currently rely on for information about energy-efficient building practices? (e.g., websites, mobile apps, industry publications, professional networks, etc.)

- What specific information or features would you like to see in a digital platform focused on energy-efficient building practices?

- How do you envision the ideal user experience of a digital platform dedicated to energy-efficient building practices? What would make it valuable and user-friendly for you?

- What kind of content or tools would you find most useful in a digital platform? (e.g., case studies, cost calculators, energy-saving tips, product recommendations, expert advice, etc.)

- Are there any specific challenges or pain points you face when seeking information or resources related to energy-efficient building practices? Please provide examples.

- Would you be interested in participating in user testing or providing feedback during the development of a digital platform for energy-efficient building practices? If yes, please provide your contact information (optional).

To create an empathy map, I took a lot of users’ pain points which I sorted into the ones I could work with for now.

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