ShopTopUp - Visual and Brand Design

Improve communication of brand’s mission to retailers (their target audience).

ShopTopUp is the platform that helps you grow your retail business quickly by giving you instant loans to stock up your shop.

Presented the brand as a direct and literal company. Building on transparency and recognition of visual communicators amongst the targeted audience. Keep in mind they are retailers in Nigeria, who will only, on most occasions, go with what they are familiar with. The logo was a first touchpoint to this and the brand exploration built communications taking advantage of simple, direct / literal metaphors.

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