ShopTopUp - Visual and Brand Design
Temitayo Lekan Oyeniyi
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Posted Sep 12, 2024
Improved communication of brand’s mission to retailers (their target audience) building a brand and visual design system that properly communicated their goals.
Challenge
Improve communication of brand’s mission to retailers (their target audience).
Story
ShopTopUp is the platform that helps you grow your retail business quickly by giving you instant loans to stock up your shop.
Approved Solution
Presented the brand as a direct and literal company. Building on transparency and recognition of visual communicators amongst the targeted audience. Keep in mind they are retailers in Nigeria, who will only, on most occasions, go with what they are familiar with. The logo was a first touchpoint to this and the brand exploration built communications taking advantage of simple, direct / literal metaphors.
Sole Contributor
Lekan
