Beta Levels - Visual Identity and Collateral Design

Temitayo Lekan Oyeniyi

Graphic Designer
Visual Designer
Editorial Designer
Adobe Suite
TradeDepot

Challenge

Design a welcome package for onboarding retailers to gain access to more premium offers on wholesale supplies and loans to improve their businesses.

Story

NOTE: 'beta' is Nigerian pidgin version of better

Beta Levels is a premium platform under ShopTopUp by TradeDepot, offering membership plans to retailers.

Approved Solution

Developed a Visual Identity based on sales, offerings and emphasising symbols , borrowing from ShopTopUp, to give that extra push on offerings that regular members already had access to.
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