Managed a team of content writers and proofreaders. Improved the effectiveness of landing pages through texts and UX copy. Generated topics and formats for social media. Created original articles for the blog and, together with curators/alumni, wrote and published their columns in specialized media. I monitored the effectiveness of the content and reported on the results of our team's work.

Format, which was developed to understand the peculiarities of different professions and roles that can be learned at the institute. With helpful but not boring copy.