Brand Identity and Direction for BEEKMAN NEW YORK

Beekman New York: Democratizing Luxury Jewelry

When Beekman New York sought to revolutionize the high-end jewelry market with their innovative rental concept, they needed a brand identity as sophisticated and versatile as their offering. Our challenge was to create a brand that could speak to luxury consumers while making high-end jewelry more accessible.

We crafted a comprehensive brand identity that marries timeless elegance with modern functionality. The logo, featuring a bold, geometric interpretation of the brand name, sets the tone for a brand that's both classic and forward-thinking. A rich burgundy serves as the primary brand color, exuding luxury and warmth. We developed a suite of custom icons for their digital platforms, simplifying the user journey from browsing to borrowing. 

The art direction for marketing materials and social media strikes a balance between aspiration and approachability, showcasing exquisite pieces in both editorial and lifestyle contexts. From the website design to the mobile app interface, every touchpoint was crafted to offer a seamless, luxurious experience that reflects Beekman's unique position in the market. The result is a brand identity that not only captures the essence of fine jewelry but also communicates the innovative, accessible approach of Beekman New York.