Concept Development • Branding

While working as lead brand designer at Coconut Creatives, I developed a concept for The God Shop, an innovative lifestyle brand targeting young urban Indians. This project aims to create a dynamic, youthful brand identity that fosters a sense of belonging and self-expression among faith-driven individuals. The design system I created supports a drop-based model, allowing for themed collections while maintaining a cohesive brand image. Starting with apparel, the brand concept seeks to inspire confident expression of faith and individuality through vibrant, playful design elements that resonate with digitally-savvy youth seeking authentic connections. Note: This project was developed during my tenure as lead brand designer at Coconat Creatives. While the concept is not fully realized, it represents a version of the brand and showcases the potential direction for The God Shop.