Digital Storefront for Local Service Business
Simon Bermudez
The Challenge
A local service business needed a complete digital presence to translate their traditional brick-and-mortar operations into an online experience that could drive customer acquisition in their area.
My Approach
I built the complete digital storefront and information architecture from the ground up, with a focus on creating a high-converting user journey.
Key focus areas:
Designed accessible, responsive layouts that work seamlessly on mobile (where most local searches happen)
Optimized asset loading for fast page speeds, critical for local SEO rankings
Structured a booking pipeline to convert visitors into customers with minimal friction
Translated the in-person service experience into an intuitive web interface
Technical Execution
The site was built with clean, semantic HTML/CSS and JavaScript, using Visual Studio Code as the development environment. Every design decision was driven by conversion data and local search behavior patterns.
The Result
A responsive, high-converting web presence that brought the client's local service business into the digital space, with structured booking flows and optimized performance that supports local customer acquisition.
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Posted Jul 14, 2026
Custom e-commerce architecture built from scratch for a local retail business. Responsive storefront with SEO optimization, intuitive product catalog.
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