Nuxt.js Frontend Development for Rhone’s E-commerce Platform

Founded in 2014, Rhone identified a gap in the market for premium technical activewear tailored for men. Starting as a direct-to-consumer brand, it quickly expanded to premium retail partners such as Nordstrom, Equinox, and Bloomingdale’s.

Fabric Technology: Proprietary SilverTech and GoldFusion treatments embed precious metal ions for odor control, color retention, and durability.

Material Selection: Uses high-performance blends including recycled polyester, merino wool, and organic cotton with moisture-wicking and antimicrobial properties.

Construction: Employs flatlock stitching to reduce chafing and enhance garment longevity.

Began with e-commerce and expanded into retail distribution in premium fitness and lifestyle outlets.

Strategic funding rounds supported innovation and retail growth, followed by buyback of external stakes to maintain strategic control.

Diversified into women’s activewear and expanded brand presence through athlete partnerships and wellness events.

Rhone has built a reputation for engineering performance-driven apparel that merges technical function with modern design. Its growth reflects a balanced focus on product innovation, channel diversification, and brand lifestyle positioning.