Zeelander — Redesign of a Luxury Yacht Manufacturer

Zeelander — Redesigning the Identity of a Luxury Motor Yacht Manufacturer

Concept

The company produces up to ten custom yachts annually, each uniquely reflecting its owner. Zeelander yachts are flawless, exclusive works of art with a long and complex creation process that mirrors the uniqueness of wild pearls.

By comparing yachts to pearls, we aim to highlight our product's environment and its physical characteristics. Just like the light playing on a pearl, it resembles sunlight reflecting off a yacht's hull, or the smooth, refined shapes similar to the yacht's contours.