Pause to Play - Digital Wellness App
Pause to Play is a digital wellness app that makes mindful tech use feel fun, combining gamified breaks and community support to help users balance productivity and wellbeing with ease
Pause to Play takes a fresh approach by mixing retro-inspired charm with real tools for building healthier tech habits. Through gamified challenges, a strong community, and strategies that actually stick, the brand brings a new kind of energy to digital wellness. The founder didn’t just want people to “unplug”; she wanted to empower them to make tech work on their terms
Strategy Goals
★ To reach a wider audience by partnering with like-minded influencers, organisations, and brands in the wellness and tech spaces
★ To foster a vibrant, supportive community through the brand, of users who share their journey of balancing technology and wellbeing
★ To grow into a recognised thought leader in the digital wellness space
★ To disrupt the digital wellness space through its playful, gamified user experience
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Posted Mar 29, 2025
Brand identity for digital wellness app that wants to disrupt the space, with a brand that combines nostalgia from 90s and 00s games with modern tech aesthetic
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