A self-initiated concept build for a British sleepwear label...

A self-initiated concept build for a British sleepwear label. I created the identity from scratch - name, palette, typography and voice - then designed and built the storefront. The layout runs on a fixed "night rail": each section is anchored to an hour from 21.40 to 10.40, so the page reads as the arc of one night. Ships as a single self-contained HTML file with no external image requests (0.85 MB). Responsive from 375px, keyboard accessible, respects reduced-motion. All photography original and art-directed for the project.