CitiRez Ambulance Service is a vital component of emergency medical services within the local municipal area. Like every other ambulance service providers, they are classified as third
The primary objective of this project was to develop a brand identity that not only reflects the core value of saving lives but also fosters a sense of community strength and support.
Through strategic design choices, CitiRez aims to establish itself as a reliable, efficient, and compassionate ambulance service provider within the community.
Application
One of the goals is to create clean designs that express clarity, readability of the typography, and focus in all applications. Users of this service don't need the luxury of distractions and aesthetics when trying to get help for an ill or wounded citizen. Therefore, it is imperative to make use of bold and readable fonts.
This is a snippet of the full brand identity design, which we hope to upload soon.