Furthr | B-Corp - Enviromental Consultancy

Alec World

Verified

Furthr | B-Corp - Environmental Consultancy

About

Furthr is a company focused on sustainability, offering tools and expertise to support emissions measurement, science-based carbon reduction plans, quality offsetting with nature projects, and an employee platform to drive climate change.

Industry

Environmental Consultancy - For businesses and individuals looking to reduce carbon impact with climate action tools and resources.

Services

• Brand Identity Expansion
• Web Design & Development
• Illustrations & Content Creation
• Technical CMS + Velo Code
• Animations & Interactions
The Challenge - Furthr
The Challenge - Furthr

Brand Identity Expansion

Working closely with the Furthr team, I developed a comprehensive brand identity system designed for seamless application across diverse mediums. The core challenge was to create a cohesive visual language that communicated both the professionalism and approachability essential to Furthr's mission. This involved establishing a flexible system of visual elements that could be consistently applied across digital platforms, marketing materials, and other brand touchpoints, ensuring a unified and impactful brand presence.
Logotype - Furthr
Logotype - Furthr
Colour Palette - Furthr
Colour Palette - Furthr
Typography - Furthr
Typography - Furthr

Building a Digital Foundation For Furthr

Over 4-6 months, I partnered with Furthr as their dedicated design partner, helping them bring their vision to life. We became a great partnership, working closely together on design, strategy, and technical services also collaborating with other developers to deliver comprehensive solutions. This partnership empowered Furthr to effectively communicate their mission and now drive growth for the foreseeable future.
For Individuals - Furthr
For Individuals - Furthr
For Business - Furthr
For Business - Furthr
Climate Action Tools - Furthr
Climate Action Tools - Furthr
Visual Language & Icons - Furthr
Visual Language & Icons - Furthr

The Results

The collaboration with Furthr delivered significant results, including:
A strong, client-approved website that serves as a powerful platform for showcasing Furthr's services.
64% traffic increase with users since launching with a growth in client onboarding and app downloads.
A comprehensive brand identity, including brand guidelines, a colour palette, and bespoke icons, that can be consistently applied across all media.
Streamlined workflows and time savings for Furthr through the creation of a scalable CMS for managing project and client dashboard reports.
Positive client feedback, highlighting the website's user-friendly design and smooth experience.
A future-proofed digital foundation that supports Furthr's continued growth and expansion in the climate industry.

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Posted Apr 7, 2025

Designed a complex platform and brand identity that empowers businesses with tools and expertise for sustainability and environmental responsibility.

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Timeline

Mar 28, 2025 - Apr 14, 2025

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