Building apps on a mobile device is inherently complex, and Puzzley’s panel and PWA faced major usability issues. Navigation, form inputs, and feature accessibility were overly complicated, leading to user confusion and high drop-off rates.
Approach
Applied a mobile-first strategy to design a more user-friendly panel and app wizard
Conducted usability testing to uncover pain points and validate design decisions
Optimized interactions for small screens without sacrificing functionality
Simplified user flows to reduce complexity and streamline tasks
Redesigned the app wizard with a step-by-step process to lower cognitive load
Collaborated closely with product and development teams to ensure alignment and scalability
Impact
21% reduction in user confusion
32% increase in task completion rate
Established a more intuitive mobile experience for app creation
Empowered users to build apps on-the-go with greater ease and confidence
Created a strong foundation for scalable improvements in future iterations