New Project Alert! Lifta is for

New Project Alert!

Lifta is for African Gen Z who want to stay consistent with fitness. Lifta helps users stay consistent with their fitness and daily activity goals through motivation, accountability, and simple tracking.

The logo ideation: The logo icon is made using the brand initials "L" shaped into a bicep lifting weight, symbolizing strength, consistency, and showing up.

The brand green primary color reflects growth, energy, and progress on every step of the journey.

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