Tutti Frutti Confetti Party - Visual Identity

Tutti Frutti Confetti Party is a well-known party and event decoration company in the city of Maracaibo, Venezuela. As its reputation grew, it was necessary to redesign its graphic image to represent how the company had reached new levels of excellence and quality of services.

We kept the main elements: the essence of the color palette, the friendly rounded typographic style and the plant that represented growth. They commented that the name "tutti frutti" was chosen to convey fun and variety, that the fruit elements symbolize the different "flavors" that are tried within the world of party decoration, and that they adapt to the tastes of each person.

In addition, they asked to add an element that would more directly represent the celebration and parties, therefore, we decided that the element that would best represent the complete essence of the brand would be a birthday hat, divided by sections, each one representing a different fruit, with its respective leaf on top.