Multi-Channel Social Marketing Strategy
Carolyn Zick
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Posted Feb 7, 2023
Strategy development, creative direction, and implementation across email, social media, branded app, and print ad placement for a regional business.
Since 2019 I have been the social marketing strategist, content creator, and social media manager for a regional golf course and restaurant. My responsibilities include:
Monthly email campaigns
Managing their customer app and creating notification blasts
All social media content across Facebook, Instagram, and TikTok (new for 2023)
Creative direction for all photoshoots and video shoots
Creation of all print ads for regional publication
Crisis management and PR response
Development of annual marketing strategy
Analysis and reporting of KPI