Iterations on the landing page of Dusk Network, its structure and a new brand language. Dusk Network is in need of a redesign to capture and convert a bigger percentage of the market and target audience. The competition runs laps around the current design and brand. I tried to change that

The short-term goal: Transporting Dusk Networks Landing Page into the modern web 3.0 era of design and layout.

Giving H1’s and H2’s a distinct size difference helps headline hierarchy and structure. On the current Dusk website there’s little optical difference between headlines, which makes it hard to scan and scroll through the content at a controlled pace.

I created custom elements that accompany the content. To improve/replace Dusks current open source/memphis-like stock graphics.

Gradients, noise and the aforementioned materials are used to spruce up otherwise plain social media templates and transform the presentation into a cohesive and coherent style and design language.

The navigation is restructured by using a call to action for the feedback and housing two single links into content-related dropdowns. It allows breathing space and increases legibility on tablet breakpoints.