Rebranding and Redesigning AmberDAO's website presence with a new sleek look, a new logo and accompanying brand materials to bring a self-made concept towards brand recognition.

AmberDAO first launched without a set-in-stone branding. That can make it harder to market content down the road. A modern set of fonts, colors, a recognizeable logo that is compatible with most media and is modifiable/flexible can help a lot on the way to a marketable (web3) product.

If advertising advantages of their product creates value, theres room to give that advantage a face, emulating emotes or other characteristics of the Amber community. A singular, limited NFT could offer more incentive than sterile numbers, especially if its properly branded and designed.

The current webseite got a complete rework, optimised for better UX, better info retention and a sleek and clean impression thats concentrated on the brand surrounding the project.