Acupuncture studio based in San Diego. I had the opportunity to shape the visual identity. Our mission was clear: to craft a brand that seamlessly blended the ancient wisdom of acupuncture with a modern, inviting aesthetic.

Capturing the brands core values was essential before designing out the rest of the assets. Making sure the founders values and intentions were weaved in throughout.

Crafted for booking ease and intuitive navigation. The site focused on services, shopping her products and getting in touch with the healer - all while keeping the CTA's sticky or repetitive to drive conversion.