The project aims to create a brand that embodies the authenticity and exquisite flavor of freshly baked New York-style bagels. Made with premium ingredients, these bagels strike a perfect balance between artisanal craftsmanship and urban charm. Targeting food enthusiasts who cherish both tradition and innovation, the brand aspires to become the preferred destination for bagel lovers, whether for a quick morning bite or a relaxed brunch. The objective is to develop a visual identity that exudes freshness, timelessness, and a distinctively New York vibe.