🕯️ March Home Fragrances
Semilola A.
Content Creator
Videographer
Social Media Strategist
Canva
CapCut
Google Drive
March Home Fragrances 🕯️
About the Project
March Home Fragrances is a female-owned home fragrance brand, based in Lagos, Nigeria that aims to create memories with scents.
My role at March Home Fragrances was as their Social Media Strategist, Content Creator and Copywriter for their Instagram page.
Content Creation - Images & Videos
The creative direction for this project was to highlight the products made by the brand, in a way that can connect more deeply with their audience - while elevating their current social aesthetic. Content creation for this brand included still images, carousels and videos, all created from scratch by Semilola Akinkugbe.
Social Media Content Creation for March Home Fragrances
Social Media Strategy
Creation of an in-depth Social Media Strategy - specifically for Instagram. This strategy included the following:
Instagram Audit
Brand Story & Brand Guide
Brand Goals
Target Audience Analysis
Competitor Analysis
Content Pillars
Hashtag sets + Highlight Covers
Engagement Strategy
Instagram Strategy for March Home Fragrances
