🕯️ March Home Fragrances

March Home Fragrances 🕯️

About the Project

March Home Fragrances is a female-owned home fragrance brand, based in Lagos, Nigeria that aims to create memories with scents.

My role at March Home Fragrances was as their Social Media Strategist, Content Creator and Copywriter for their Instagram page.

Content Creation - Images & Videos

The creative direction for this project was to highlight the products made by the brand, in a way that can connect more deeply with their audience - while elevating their current social aesthetic. Content creation for this brand included still images, carousels and videos, all created from scratch by Semilola Akinkugbe.

Social Media Content Creation for March Home Fragrances





Social Media Strategy

Creation of an in-depth Social Media Strategy - specifically for Instagram. This strategy included the following:

• Instagram Audit
• Brand Story & Brand Guide
• Brand Goals
• Target Audience Analysis
• Competitor Analysis
• Content Pillars
• Hashtag sets + Highlight Covers
• Engagement Strategy

Instagram Strategy for March Home Fragrances